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Global Employer Survey 2025
Navigating evergreen talent and emerging technology priorities
Important information: This information is for scheme sponsors’, trustees’, their advisers’, and consultants’ use only and should not be relied upon by individual investors.
Key Trends for Multinational Employers
In a rapidly evolving landscape, multinational companies are faced with a myriad of priorities, challenges, and opportunities across their businesses.
To understand key opportunities and challenges, The Fidelity Global Employer Survey 2025 looks at the focus areas that are shaping the agenda for senior HR and benefits leaders across industries.
Notably, talent acquisition and the implementation of new technologies have emerged as the most common priorities this year, reflecting their importance in driving business outcomes.
Explore the key trends globally and across regions, with a look at talent retention trends and the actions employers are taking in strategic benefit areas like financial wellness and flexibility.
Talent: the evergreen priority
Since the first global employer survey in 2022, talent related priorities have continued to top the list of common focus areas for multinational employers. This year is no exception, with talent acquisition remaining a perennial focus for employers worldwide.
The survey reveals that talent acquisition is not only a common priority but also one of the most challenging areas for employers to address. Employers globally reported experiencing stable turnover rates, but lower job acceptance offers compared to previous years.
Source: The Fidelity Global Employer Survey, 2025
Implementing new technologies: the emerging focus area
The implementation of new technologies is another common priority for global employers. As digital transformation continues to reshape industries, the broad scope and complexity of technology implementation may be making this a pressing and challenging endeavour for many companies.
| Most common | Most pressing | Most challenging |
|---|---|---|
| Talent acquisition | Implementing new technologies | Integrating D&I into benefits & culture |
| Implementing new technologies | Increasing revenue & sales | Navigating economic uncertainty |
| Workforce diversity, equity & inclusion | Workforce diversity, equity & inclusion | Environmental sustainability |
| Employee engagement/job satisfaction | Employee financial wellness | Implementing new technologies |
| Employee physical & emotional well-being | Talent development | Talent acquisition |
Source: The Fidelity Global Employer Survey, 2025
Key takeaways for employers
The research looks at actions by regional headquarters to understand the experiences of employers, some of the deeper talent challenges and support employers are providing in the key areas of financial wellness and flexibility.
Employers may benefit from considering how their broader benefit strategies, beyond just compensation, can support the employee value proposition. We take a deeper look at some of these strategies in our Resourcing for a restless workforce report.
Review the infographic to explore these trends in greater detail.
Important Information
The Fidelity Global Employer Survey 2025 consisted of 1,000 senior leaders at U.S. and non-U.S.-based multinational companies where the company: employs at least 1,000 employees globally; has a presence in at least two countries/regions; and is for-profit or nonprofit (government bodies were excluded).
The survey was conducted by Dynata, a third-party market research company using their global research panel in conjunction with their partner vendors. The survey was fielded in February - March 2025.