Gen Z

Important information: This information is for scheme sponsors’, trustees’, their advisers’, and consultants’ use only, and should not be relied upon by individual investors.

Fidelity research showed that employee retention is an ongoing issue for businesses and employers indicated that younger workers are the hardest group to retain¹.

To help with this challenge, we explore the needs of Gen Z workers globally and identify where there may be opportunities to tailor your resources and benefits to align the changing dynamics of the workforce.

¹Fidelity Global Employer Survey 2025

The Fidelity Global Sentiment Survey was fielded to more than 3,700 young workers aged 20-27 across 34 international markets.

Survey respondents had the following qualifying conditions: Aged 20–75; either they or their partner were employed full-time or part-time; not all regions were asked about sexual orientation or gender identities (individuals that did not identify as either male or female did not represent a statistically significant sample size and are not presented within this piece); a minimum household income of: Australia: AUD $45,000 annually; Brazil: BRL $1,501 monthly; Canada: CAD $30,000 annually; China: CNY ¥5,000 monthly; Denmark: DKK Kr.100,000 annually; France: EUR €20,000 annually; Germany: EUR €20,000 annually; Hong Kong: HKD $15,000 monthly: India: INR ₹55,001 annually; Republic of Ireland: EUR €20,000 annually; Italy: EUR €15,000 annually; Japan: JPY ¥1.5m annually; Mexico: MXN $4,500 monthly; Netherlands: EUR €20,000 annually; Saudi Arabia: SARر.س.س 4,000 monthly; Singapore: SGD $2,000 monthly; South Korea: KRW ₩1.0m monthly; Spain: EUR €15,000 annually; Sweden: SEK kr200,000 annually; Switzerland: CHF ₣20,000 annually; United Kingdom: GBP £10,000 annually; United Arab Emirates: AEDإد.إ5,000 monthly; United States: USD $20,000 annually.

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