Multinational companies (MNCs) are increasingly adopting Global Benefits Standards to align employee benefits with company values and strategic goals. According to Fidelity’s 2025 Global Employer Survey, 80% of employers feel responsible for their employees’ overall wellness, and 73% have implemented Global Benefits Standards, up from 67% in 2024.
Nearly all (94%) MNCs we asked report difficulties in ensuring fairness across the countries in which they operate. Benefit standards help address the challenge of delivering equitable benefits across diverse regions, where local regulations and market norms vary widely. Organisations can approach standards in a variety of ways, including Benefits Equity (e.g., eight weeks of parental leave, life insurance at two times base salary) and Equal Opportunity (e.g., fertility treatment support adapted to local healthcare systems). The approach depends on company values, strategic priorities, and the intended impact of the benefit.
To implement Global Benefits Standards effectively, companies should identify benefits that offer meaningful impact and are feasible to standardise, align benefits with business goals and cultural drivers, address regional gaps and opportunities, and monitor outcomes while communicating clearly with employees. Global benefits standardisation is about creating a consistent, values-driven employee experience that supports wellness, equity, and engagement across the countries in which they operate.
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